8


FOUNDED IN LATE 2019, CASALOMAN IS THE PROJECT THAT HAS BEEN MADE UNDER THE CREATIVE DIRECTION OF HOANGSON PHAM AND THE STRATEGIC VISION OF DATTUAN PHAM.

THE STORY BEHIND THE BRAND 1

DATTUAN PHAM (left) and HOANGSON PHAM (right) during a video shoot for CASALOMAN. 2019. Toronto, Canada.

DURING THE EARLY YEAR OF HIGH SCHOOL, TWO YOUNG MEN FOUND OUT THEY BOTH SHARED THE SAME LOVE & PASSION FOR THE FASHION WORLD. AT THAT MOMENT, THE IDEA OF BEING A PART IN IT HAS ALWAYS BEEN GOING ON THEIR MINDS DAY BY DAY.

IN LATE 2017, BOTH OF THEM DECIDED TO TRAVEL HALF OF THE WORLD – FROM VIETNAM TO CANADA, TO JOIN A FASHION SCHOOL IN TORONTO.

130937247 401499941099174 7937777694750957619 n

HOANGSON PHAM and DATTUAN PHAM hanging out during early year of high school. 2017. Hanoi, Vietnam.

89962954 206464277372169 6647377683421463245 n

HOANGSON PHAM in the making of “FOREVER AGO” video project. 2020. Toronto, Canada.

AFTER THE GRADUATION, CASALOMAN IS THE RESULT OF ENDLESS OVERNIGHT HARDWORKING DAYS: FROM FINDING INSPIRATIONS, DESIGNING GARMENTS, COLLECTING MATERIALS WITH HOURS & HOURS SPENT ON PHOTO SHOOTING AND VIDEO MAKING.

DESIGNS ARE FIRST MADE INTO SAMPLES FROM SCRATCH – MATERIALS AND DETAILS ON THE GARMENT ARE ALL HAND-PICKED & SELECTED DIRECTLY FROM THE FACTORY TO MEET THE REQUIREMENTS FOR THE PRODUCTION STAGE.

THEN THE STAGE WAS CAREFULLY INSPECTED BY THE TEAM TO MAKE SURE THAT THE FINAL PRODUCTS MEET OUR STANDARDS BEFORE BEING RELEASED TO THE PUBLIC.

115535140 4047090168699000 1641541654197814367 n

DATTUAN PHAM inspects Lambskin from a Local Leather Factory. 2021. Toronto, Canada.